***This course has been retired and is no longer available.***
While all of us communicate on a daily basis, in the sphere of public health, it is sometimes difficult to get our message across, especially when we are looking for behavior change. Social Marketing, the practice of using marketing fundamentals for social good rather than commercial profit, has been researched since the 1970's. In the age of digital communications, best practice models must adapt for a changing landscape. Stronger, more persuasive communication is needed at all levels for best approaches to our most compelling problems.
Learning Objectives:
- Discuss different channels of communication for dissemination for persuasion messages in public health.
- Explore how evidence-based findings are translated into public health practices to inform and to persuade changes in opinions, attitudes and/or behaviors.
- Review lesson learned with online examples most effective digital communications campaigns.
Target Audience: Public Health, Others
Tier(s) and Competency Domain(s): Tier I- Communication Skills; Tier II- Communication Skills; Tier III- Communication Skills
Duration: ~ 1.5 hours
Continuing Education Information: 1.5 CHES, 1.5 CPEU for RDs, 1.5 CNEs for RNs.
Format: Web-based, Self Study
Original Webinar Recorded: November 9, 2018
Author(s) and Presenter(s): Pedro Haro, MPH
Skill Level: Beginner
CHES Event ID#: 35607
Category 1 Credits: 1.5
Continuing Competency Credits: 1.5
Advanced Credits: 0
Activity #: 139541
Performance Indicators: 2.1.2, 2.1.3, 2.1.4, 2.1.6
RD Total Credits: 1.5
Level 1: No
Level 2: Yes
Level 3: No
Nursing Total Credits: 1.5