Trust is critical in accomplishing public health goals. You may have heard people say, “If public health does its job right, no one ever really hears about us.” This training reframes that statement to:"if public health does its job right, the community has trust in decisions made to improve or protect the health of the community." As public health professionals, we need to consider how we can establish, build, or maintain trust. Through this training learn ways to promote trust in public health with branding strategies, strategic communication with the media, and through community engagement. 

Learning Objectives:

By the end of this training, learners will be able to:

• Describe ways a branding strategy is linked to developing public trust.
• Summarize tips to prepare for a media interview.
• Recommend approaches for building community engagement.