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Key Principles for Effective Public Health Messaging

Understanding how to develop and disseminate health communication is a critical skill for public health professionals. This self-paced, asynchronous training will equip you with the skills you need to create effective public health messaging. Learn how to use research to connect with your audience, how to segment your messages, and which channels will make the greatest impact. A key component of success is understanding your evaluation efforts and building in feedback loops to identify any gaps in your approach. We’ll address common mistakes and how to avoid them, and what influencing factors contribute to the effectiveness of your messaging.

Learning Objectives: 

By the end of this training learners will be able to:

    • Explain the process of creating effective public health messaging.
    • Identify target audiences for message development and dissemination.
    • Recognize that effective transfer of knowledge is active and engaging.
    • Discuss common mistakes to avoid when creating persuasive messaging.

Format: Self-paced training (work at your own pace, use "exit course" as needed).

Duration:  ~60 minutes

Arranged by: Dulce Rodriguez, BS

Subject Matter Expert: Carolyn Casertano, APR, Fellow PRSA

Narration: Narration generated with AI voice technology by WellSaid Labs.

Target Audience: Public Health Professionals including community health workers, doctors, nurses, social workers, dietitians, and health educators.

Published: February 2026

Disclosures:  The planners, reviewers, and authors have no declared conflicts of interest.

CE Available: 

  • Continuing Education Contact Hours for Certified Health Education Specialists (CHES): This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.0  total Category I continuing education contact hour, 0.5 Advanced (1.0 Continuing Competency Credit). WRPHTC provider number 99036.

Accreditation Statement
 

The WRPHTC is a Designated Multiple Event Provider of Continuing Education Contact Hours (CECH) for Certified Health Education Specialists (CHES) through the National Commission for Health Education Credentialing, Inc.


Language: English
CHES Event ID#: SS99036_KPEPHM
Category 1 Credits: 1.0
Continuing Competency Credits: 1.0
Advanced Credits: 0.5
Level 1: No
Level 2: No
Level 3: No
Primary Tier: Tier Two
Secondary Tier: Tier Three
Primary Domain: Communication Skills
Secondary Domain: Health Equity Skills
Self enrollment (Student)
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